How Women Are Poortryed In Homers Odyssey Essay - 674 Words

Women Portrayed in Homer’s The Odyssey Women were very important to the Greeks, and they showed this value in many ways. In The Odyssey Homer shows us the different ways women were looked upon through female characters, such as Penelope, Naussica, and Anticlia. With Penelope, a faithful and loving wife to Odysseus, Homer reveals to us how the Greeks believed wives should act. She was loyal to Odysseus the entire time he was away on his journey, and even when it appeared as if he had passed on she still had faith that he would return. She resisted the suitors on the sole basis that she loved Odysseus and could not see herself with another man when he could still be alive. She was smart, and cunning. She shows us this in Book II when we†¦show more content†¦Her father seems to be wrapped around her finger. I got this impression because when she asked if she could use a big wagon, her father immediately replied quot;You shall have the mules, my love, and whatever else you have a mind for.quot; (p. 60) She does almost anything her parents ask of her, without question. Alcinous offered Odysseus her hand in marriage without consulting with her first and Naussica had no problem with this. It is what was expected of her. The duty of a Gree k daughter is to obey her father and mother no matter what. In The Odyssey, through Naussica, Homer illustrates this quite well. The suffering mother in The Odyssey is Anticlia, Odysseus’ mother. During his journey to Hades, he talks with his mother only after she drinks out of the pool of blood. When he left for the war she was alive, and while he visits with her she tells him she has died from the quot;longing to know what you were doing and the force of my affection for youquot; (p. 116) She dies of a broken heart, and still seems to be suffering from it while she is in Hades. She knows it is an unpleasant place for the living to visit, and Homer makes it easy to detect the sorrow she feels. Odysseus is unable to embrace her, and is distressed by this. She tells him about his wife, and his father, who quot;has no comfortable bed nor bedding, †¦and†¦grieves continuously.quot; (p. 116) She seems very sad, but she is wise and acts motherly by telling him he should go

Gender Stereotypes And Stereotypes Of A Child s Play Sets...

Gender Stereotypes in Childhood Why is it seen as less appropriate when girl s playing with cars and boy s playing with a doll? Why are little boys repeatedly told that it is not okay for them to cry or like pink? Why do little girls get kitchen play sets and little boys get tool play sets? These questions all have one main theme. Why are children expected to obey gender stereotypes and discouraged from pursuing things based on their gender? Another important questions is how these effects child and is it something hurtful we need to change? To answer this question one must look at the different influences a child is exposed too. The family unit is a starting point for these gender role stereotypes, and possibly the most significant place for children to begin developing gender role stereotypes and how they relate to career goals in adult life. Parents have a powerful role in a child’s career development through the opportunities they provide, the environment they create around the child, and the behaviors and messages they pass on. The bond between parents and children easily transmits values, beliefs, and interests to the child, and this can contribute to the child s career choices and success. Another strong influence on the gender roles imposed on children comes from the toy companies themselves. Most toy stores and customers are forced to choose between the pink, fluffy, homemaking, crafty toys for girls or the blue, hardware, cars and dinosaur toys for boys.Show MoreRelatedWomen s Social And Mental Development1439 Words   |  6 Pagesprovide highly idolized characters, but creates unrealistic and falsified interpretation of what it mean to be a specific gender. As a result, it can be seen that today’s modern western pop cultural, has become globalized into an industry of gender roles in which has transformed mainstream television, commercial ads, movies and toys. Stereotypical traits have been assigned to each gender and has become a significant problematic concern among adults in raising children. With the significant rise for entertainmentRead MoreGender Inequality And Its Impact On Children s Developmental Essay1396 Words   |  6 Pagesoverlook gender ineq uality because race inequality is prevalent and easily recognizable. Like racial inequality; gender inequality is also a real issue in America. Gender stereotypes are perpetuated throughout our lifetime beginning when we are children. Early on, children learn what is means to be a boy or girl from societal standards. Children begin to suffer from the boys versus girl’s mentality which is evident in the social behavior of children. Children’s stereotypical thinking about gender is manifestedRead MoreWhy Boys Don t Play With Dolls And The Gender Blur : Where Does Biology End And Society Take1330 Words   |  6 Pagesdon’t know the difference between sex and gender roles. Sex is the biological characteristics in a person. Gender roles are the expectations of how a person should dress and act based on their sex. The majority of individuals accommodate to those roles early on, because of the influences their parents have on them. Such ideas of gender roles are exhib ited at length in the two short essays, â€Å"Why boys don t play with dolls† by Katha Pollitt and â€Å"The Gender Blur: Where Does Biology End and Society takeRead MoreGender Roles Of Early Childhood Development932 Words   |  4 PagesGender Roles in Early Childhood Development In a society filled with gender stereotypes, children often adopt gender roles as they move from childhood to adolescence because of the many factors that influence their views to the point they will deny certain roles because it does not fit the gender bias. During the early years, boys and girls will usually be drawn towards gender specific activities. Playing house for example, they little boy will imitate going to work, while the little girl will imitateRead MorePediatricians Recommend That Young Children Ages 21105 Words   |  5 Pagesfrustrated and have trouble concentrating. If, in a 24-hour period, 15 hours is required for sleep, the child is left with 9 hours. If 6-7 hours of what is left with is used for kindergarten, the child is left with around 2-3 hours to do everything else. The child will not have enough hours to spend time with and to eat, learn morals and culture from their family. That is the case if the pediatrician s recommendation of 12-15 hours of sleep is met. If the recommendation is not met, putting childrenRead MoreIn Gender Roles, Society Places Ideas That Concern Towards930 Words   |  4 PagesIn gender roles, society places ideas that concern towards proper behaviors. Throughout the years, expectations and society rule s for men and women are different up to this very day. Gender roles are generally neither negative nor positive, they are inaccurate generalization of men and women attributes. Today in our society and even back in our history, there has been gender roles that define a good male and a good female. Gender stereotypes begin right when the baby gender is revealed. As soonRead MoreSex, Gender and Toys1915 Words   |  8 Pagesof society† (Lindsey et al., 2006, p. 56). Today, social scientists define gender and sex as two very distinct realities (Lindsey et al., 2006, p. 114). Sex is defined as the biological traits that differentiate male and female while gender is the psychological, cultural and social traits that are in relation to male and female and identify people as masculine or feminine (Lindsey et al., 2006, p. 114). Gender stereotypes are common ideologies concerning what constitutes as feminine and masculineRead MoreGender Socialization And Gender Roles1452 Words   |  6 PagesProfessor Lessor 5/14/2016 Gender role in socialization Gender socialization and gender roles have always existed in society. Gender roles are playing major part in our way of living. As we grow, we learn how to behave and respect from those surrounding us as well as children learn at a young age what it means to be a boy or a girl in our society . there are certain roles placed on boys and girls in accordance with their gender. These gender roles are set on children from birth and areRead MoreSex Hormones And Its Effect On Gender3589 Words   |  15 PagesIntroduction. â€Å"Gender is complex† (Lippa, A R 1994) there are unlimited influences that affect each and every one of us as we develop as human beings; we are all unique models, shaped not only by our DNA but also by the physical and emotional environment in which we find ourselves including our biological genes, sex hormones and ongoing genetic and hormonal changes can be defined as ‘nature’ and influence physical development and sexual identity while family background, class and belief systems,Read MoreGender Inequality : Gender And Gender1217 Words   |  5 PagesGender has always been an interesting topic to me. The cool thing about gender is that it differs so much, whether it be from country to country, or from periods of time. Gender even differs within the same country between different regions and cultures. Gender is one of those things that is never consistent, and could definitely change drastically in my lifetime. So what exactly is Gender? Often, people get t he term gender confused with the term sex. Although they are associated with each other

Literature Review Free Essays

With the growth of global market and the international labor division, international trade has been rapidly increased for hundreds of years. Meanwhile, since the middle of the 20th century, e-commerce appeared on the scene and has quickly grown. E- commerce is changing the mode of international business in a new way, impacting the cost, value and efficiency of trade (He, L’, Wu, Jiang, 2011, p. We will write a custom essay sample on Literature Review or any similar topic only for you Order Now 175). It has more and more influence on international trade that many scholars did specific research on this issue. This review covers 13 academic and up-to-date resources which will be ompared and contrast in terms of the definition of e-commerce, the previous studies of how does the e-commerce have an impact on international trade, and particular views of 82B e-commerce. E-commerce can be defined as all kinds of information exchange or commercial/managing transaction that occur between companies via a network which is internet-based and computer-mediated (Moodley, 2001, p. 91). It is as the use of the Internet to conduct business transactions countrywide or worldwide. Therefore, e-commerce has come to undertake a considerable role: as a ore valid and competent mediator and collector of information (Terziaa, 2011, p. 746). Besides, e-commerce also includes activities such as internal processes that enterprises use to support their planning, hiring, selling, buying, and businesses trading with other businesses. According to Schneider (2011, P. 4), the definition of e- commerce is â€Å"used in its broadest sense† and includes variety of economic actions which have access to Internet technologies. This technologies not only include the Internet, but also other technologies such as the wireless transmissions of mobile hone networks and the World Wide Web. Schneider argues that most people interchangeable using the term e-commerce and e-business (2011, p. 4). Similarly, Jelassi and Enders (2005, p. 4) point out that people always use electronic business when they are talking about electronic commerce. Different from Schneider, Jelassi and Enders give a clear definition between these two words. They state e-commerce helps selling products, doing businesses and services much easier through the Internet or any other telecommunications network (2005, p. 4). In other words, this overs the electronic trading of material and digital merchandise, usually containing all the steps of trade such as online ordering, online marketing, e-payment and online after-sales services (2005, p. 4). Jelassi and Enders define the term e-business as the use of electronic methods to run an establishment’s business. Accordingly, e- commerce is more specific than e-business (2005, p. ). Some scholars detected that international trade would be affected by e-commerce at the end of the 20st century. In this period, some e-commerce researches were focused on the Internet erspective, for example Klein and Quelch (1996, p. 60-75) argue that big and small firms are both offered different opportunities and challenges by the Internet all over the world. Besides, they review the benefits of a local area network for large companies, the influence on development of new product and global markets, and the needs for international cooperation. After this period, there were some changes taking place on e-commerce with the development of new technology. Scholars commerce, such as Fariselli, Oughton, Picory, et al. (1999, p. 261-267) perceive three ssues related to the Internet which are e-commerce, small and medium sized companies’ positions and economic globalization. The influence of e-commerce to global trade was proved via researches by many scholars in recent years. An effective impact of the e-commerce on trade was found by Freund, Weinhold (2002, p. 36-240) and Freund, Weinhold (2004, p. 171-189) that according to the data, the raising in the increase of web hosts directly give rise to the raising in trade increase in a country recently. Moodley (2001, p. 89-104) use the data to detect the relationship between ormation of communication on Internet and global markets, while Clarke, Wallsten (2006, p. 465-484) and Clarke (2008, p. 16-37) also deem that in developing countries, the application of Internet does influence firms’ export trade; BoJnec, Ferto (2009, p. 24-132) focus on how does the number of Internet users effect on the manufacturing export increase among Organization for Economic Co-operation and Development countries, explore that manufacturing export is stimulated by the Internet, their viewpoint was supported with the food industry trade evidence in eveloped Organization for Economic Co-operation and Development countries (He, L’, Wu, Jiang, 2011, p. 175). According to Moodleys research (2001, p. 9-104), in developed countries, 82B e-commerce capacitates buyers come close to information about developing country sellers much easier; it also helps developing country providers to get more info rmation of developed countries’ buyer requirements. However, although 82B e-commerce has an obvious impact on information communication in developing countries, it does not offer greater rewards to enterprises than other channels for running business (Humphrey, Mansell, Par © and Schmitz, 2003, p. 35). Producer enterprises in underdeveloped nations continue to depend on their traditional trade channels and agents. Even though the Internet probably shorten the distance among companies worldwide, geographical separation still matters. Therefore, e-commerce can only decrease international trade costs minimally. In conclusion, it has been demonstrated that some similar and opposite opinions have been discussed in terms of different aspects of e-commerce impact on international trade. More authors are believe that e-commerce is different from e- business. Generally, most scholars agree that e-commerce does have influence on international trade in many ways, such as decreasing transaction costs, making international business more expedient and so on. The benefit on information communication is especially obvious on 82B e-commerce. However, it may be marginally decrease the international trade costs. How to cite Literature Review, Essays Literature Review Free Essays Literature Review Making it a Success, Sue Larkey, 2008 ‘Making it a Success’ written by Sue Larkey is a book which has many strategies and worksheets to use during a literacy lesson for students with Autistic spectrum disorder. Larkey identifies Autism Spectrum disorder (ASD) as ‘A lifelong developmental disability affecting about 1 in 500 people. Confused by the world around them, people with an Autism spectrum Disorder need help to fit in. We will write a custom essay sample on Literature Review or any similar topic only for you Order Now They have great difficulty understanding what they see, hear and otherwise sense’ (Larkey, 2008) Larkey identified that students with autism may have the following, ‘Difficulty writing, difficulty writing imaginative stories, Difficulty recalling set tasks and difficulty starting a writing activity, have hyperlexia which is the ability to read text but do not have matching comprehension of the text. (Larkey, 2008) Larkey has identified strategies to use when teaching ASD students how to write those strategies are: ‘Co-actively write, putting your hand over the top of the students, use a computer for the student to write, Use a tape recorder for the student to record their work, use a voice activated computer which transcribes for the student, Teach use of a dictionary to look up words to spell, stick their book to the desk so they don’t have to hold the page. ’ (Larkey, 2008) Larkey has also identified what strategies can be used to help ASD students when reading. Those strategies are: ‘Read stories that include their special interests to motivate reading and comprehension, include mainly non fiction books, make photo books about their own experiences to encourage reading, to extend comprehension remind student to look a picture, ask questions to check comprehension. ’ (Larkey, 2008) Making it a success is a very helpful book for teachers and teaching aids, the strategies which are provided by Sue Larkey are very helpful and it will help so many people out when teaching literacy to students who have ASD. Supporting Children with Autistic Spectrum Disorder, Hull learning services, 2004 Hull learning services’ book ‘Supporting Children with Autistic Spectrum Disorder’ gives great insight to what language and communication difficulties associated with an ASD. Hull learning identified that students with ASD could have difficulties in understanding language such as, ‘There may be failure to respond, or the pupil does not seem interested when spoken o, The vocabulary and grammar of spoken language becomes difficult to understand as it increases in length and complexity, Information tends to be processed slowly, Confusion arrises when people talk too loudly, too fast or use too many words’ (Hull learning, 2004) Hull learning also identifies that students with ASD could have problems with communications such as, ‘There is absence or a reduction in the desire to communicate with others, the development of the speech may be absent or delayed, the content of speech tends to be one-sided and can be repetitive. (Hull learning, 2004) Hull learning sates many communication difficulties when working with students who have ASD the difficulties to help people who are dealing with ASD students. Also they have strategies to over come theses difficulties communication difficulties such as, ‘Being Face-to-face will encourage eye-contact and promote positive interaction, set up structured social communication skills groups to encourage pupils to take turns, listen and communicate with others, Say students name before communicating to help establish joint attentions, Use a slower rate if speech to allow the pupil time to process the information. (Hull learning, 2004) Hull learning book ‘supporting children with ASP’ can be summed up as a resource used for teachers and teachers aids in the classroom which gives helpful strategies of how to teach literacy to students who have ACD. Understanding and teaching children with autism, Rita Jordan and Stuart Powell 1995 ‘Understanding and teaching children with autism’ which is written by Rita Jordan and Stuart Powell is a book which is aimed at teachers in special education and the psychologist who work with teachers and parents of children with autism. It gives a better understanding of autism and the different ways it is experienced by individual children. In chapter five of Jordan’s and Powell book it explains what the students who have autism go through when they are learning literacy and what approaches should be taken when teaching the students literacy. One main approach which Jordan and Powell outlined is that teachers have to be very precise with the language they use when teaching literacy to an autistic student because they can get very confused. Powell and Jordan also explain that when teaching literacy to an autistic student best thing to do when giving out instructions is having it on the board. ‘A written instruction can be taken at the pupil’s own rate and remains available for consolidations. ’ (Powell, Jordan, 1995) The authors also write about recent research which has linked autism syndrome with dyslexia. ‘Since dyslexia is a form of language impairment and autism is linked with language difficulties, it would not be surprising to find some pupils with autism who also have dyslexia. (Powell, Jordan, 1995) Powell and Jordan list the kinds of structure approaches to literacy which is recommended for pupils with dyslexia are operating a word processor through the use of proper keyboard skills which has been shown to enhance spelling, grammar and reading ability by providing a motor memory, learning to read and write with cursive script rather then being taught print. Developing early Literacy, Susan Hill, 2006 Developing early Literacy written by Susan Hill (2006) is a handbook for understanding and teaching early literacy. Chapter 4 of developing early literacy is titled ‘The literacy program’ in chapter 4 Hill describes how a literacy program works. The Literacy program is divided into two different parts, reading and writing. ‘The first part to reading is modelled reading ‘which the teacher reads aloud, the teacher models how to read by reading aloud to the class from range of text types. The purpose is for children to engage with text pitched at a more complex level than they can read’ (Hill, 2006) The second part is shared reading which is when an enlarge book is used to explore the conventions of print, It is a whole class activity but it is lead by the teacher the students join in. Guided reading is the next stage. ‘Guided reading involves a teacher working with a group of 4 to 6 children reading individual copies of the same text at the children’s learning level. They have some challenges, and the teacher prepares them to use a range of problem solving strategies. ’ (Hill, 2006) Independent reading is the final stage of reading. ‘The purpose of independent reading is to build fluency and motivation for reading. Children are encouraged to read texts at their independent reading level so that reading is practiced and fluency is increased. The child is challenged to read on their own for a sustained period of time’ (Hill, 2006) Modelled Writing is the first stage of the writing part of the Literacy program. In modelled writing the teacher writes on a whiteboard showing how a writer uses words sentences and text types to record ideas’ (Hill 2006) Shared and interactive writing is the second stage which is usually a group activity where the teacher leads the class on ways to write various text types, spelling, grammar and complex sentences. And the students learn from example how writing is done. Guided writing is the th ird stage and ‘involves individuals or small groups of children writing a range of text types. The teacher may provide short mini lessons to demonstrate a particular aspect of writing. ’ (Hill, 2006) Independent writing is the final stage where the purposes ‘is to build fluency and motivation, and is a time for students to express ideas and experiment. Children can write their own creative pieces. ’ (Hill, 2006) Developing early Literacy is a great book to read as the explanations are straight to the point. It is also good for people who do not know how literacy in the classroom works. It is also a good book for Aids to read as when they are working in classrooms with students with disabilities they know how to help them out with while also following the literacy guidelines. Reference List Sue Larkey, 2008, Making it a Success, A. C. E. S. , Artarmon, NSW Hull learning services, 2004, Supporting Children with Autistic Spectrum Disorder, David Fulton Publishers, London Rita Jordan and Stuart Powell, 1995, Understanding and teaching children with autism, John Wiley sons, Chichester, West Sussex Susan Hill, 2006, Developing early Literacy, Eleanor Curtain Publishing, Prahran, VIC How to cite Literature Review, Essays Literature Review Free Essays In intention to discover the relationship between efficient working capital management and firm’s profitability(Shin Soenen, 1998) used net-trade cycle (NTC) as a measure of working capital management. NTC is basically equal to the CCC whereby all three components are expressed as a percentage of sales. The reason by using NTC because it can be an easy device to estimate for additional financing needs with regard to working capital expressed as a function of the projected sales growth. We will write a custom essay sample on Literature Review or any similar topic only for you Order Now This relationship is examined using correlation and regression analysis, by industry and working capital intensity. Using a Compustat sample of 58,985 firm years covering the period 1975-1994, in all cases, they found, a strong negative relation between the length of the firm’s net-trade cycle and its profitability. In addition, shorter NTC are associated with higher risk-adjusted stock returns. In other word, (Shin Soenen, 1998) suggest that one possible way the firm to create shareholder value is by reducing firm’s NTC. The study of (Shin Soenen, 1998) consistent with later study on the same objective that done by (Deloof, 2003) by using sample of 1009 large Belgian non-financial firms for the period of 1992-1996. However, (Deloof, 2003) used trade credit policy and inventory policy are measured by number of days accounts receivable, accounts payable and inventories, and the cash conversion cycle as a comprehensive measure of working capital management. He founds a significant negative relation between gross operating income and the number of days accounts receivable, inventories and accounts payable. Thus, he suggests that managers can create value for their shareholders by reducing the number of days accounts receivable and inventories to a reasonable minimum. He also suggests that less profitable firms wait longer to pay their bills. In other study, (Lyroudi Lazaridis, 2000) use food industry Greek to examined the cash conversion cycle (CCC) as a liquidity indicator of the firms and tries to determine its relationship with the current and the quick ratios, with its component variables, and investigates the implications of the CCC in terms of profitability, indebtness and firm size. The results of their study indicate that there is a significant positive relationship between the cash conversion cycle and the traditional liquidity measures of current and quick ratios. The cash conversion cycle also positively related to the return on assets and the net profit margin but had no linear relationship with the leverage ratios. Conversely, the current and quick ratios had negative relationship with the debt to equity ratio, and a positive one with the times interest earned ratio. Finally, there is no difference between the liquidity ratios of large and small firms How to cite Literature Review, Essays Literature Review Free Essays The issue on climate change, also referred to as global warming, has become very serious that countries around the world are now working hand in hand to arrive at fast solutions.   One of the foremost reasons for the problem is carbon emission.   Carbon emissions, otherwise known as CO2 or carbon dioxide emissions are naturally produced via the normal carbon cycle as well as common human activities such as burning of fossil fuels. We will write a custom essay sample on Literature Review or any similar topic only for you Order Now    This natural cycle alone does not pose any problem to the climate. This cycle has the billions of tons of carbon emissions from natural sources in the atmosphere removed by plants and oceans.   They serve as â€Å"sinks† to these CO2.   It will again be emitted back to the atmosphere as part of the natural cycle.   As long as the process remains in balance, the carbon emissions and removals made by the sinks found in nature are basically equal. During the 1700s however, when the Industrial Revolution began, the human activities that results into carbon emissions have greatly increased the concentrations of CO2 in the atmosphere that the cycle is no longer balance (www.CarbonEmissions.com). No less than 6  ½ billion individuals burn fuels, gas, coal or oil to provide electricity, to keep warm, to light homes, move planes, cars, boats, etc. and to run industries.   This burning of fuels results into the production of about 6 gigatons of carbon emissions that go into the atmosphere annually.   This translates into an increase of 41% in the amount of carbon dioxide in the air since the industrial age.   This occurrence adversely influences the planet’s radiation balance (Lelieveld, 2006). To understand the effects of carbon emissions, a more thorough discussion about it follows. Global Emissions and Trends Aside from carbon emissions, there are other gas emissions that can be harmful when in big amounts.   A global effort is now being done to reduce these gas emissions, better known as greenhouse gases, in order to arrest climate change.   Failure to do this can result into an increase in temperature of about 1.4C up to 5.8C by year 2100 (IPCC). The global carbon dioxide emissions, which are the most significant anthropogenic greenhouse gas of all, increased very quickly in the last century, particularly due to fossil fuels combustion.   The chart below shows the trend of global carbon emission as it greatly increased from 1900 to 2000.   The increase of carbon emissions was particularly faster during the last 5 decades but slowed down a little during the last twenty years. How to cite Literature Review, Essays Literature Review Free Essays Literature in the realm of research performed on the advances in sales and marking and their use would be quite numerous and diverse in their content and methodology. In the different separate studies located, only few would have spanned a time period beyond a decade. The most effective method of discussion and understanding the multitudes of studies conducted on sales and marking inclusion of theories and technology would be in the fact that we must first divide the process into manageable segments. We will write a custom essay sample on Literature Review or any similar topic only for you Order Now These segments are self divided within the research itself. Those pieces include divisions between retailers, wholesalers and manufactures and through corporate operations. The vast majority of the literature would be concentrated from the year 2000 through to the present, more than likely as advances in learning theories and related studies have managed leaps and bounds in both affordability and availability. This is especially true for segment of educational studies of across the country and there is no reason why it would be not applicable for the current study. The several research pieces brought into this literature review would in fact be between the years 2000 and 2006 and would focus on the ability and scope for learning theories and related studies. One recognizable difference would be in the fact that literature which remains in the time span since the turn of the century would in fact be the speed, the accessibility and the overall development of systems and the internet itself. These elements, as they become more and more integrated into daily life outside of the learners must be both understood by management and integrated into their systematic processes and procedures to keep the dynamics of the company active. One of the most important texts of this study would be Manning’s Principals and Practices: Management Today. This is because it places a wide light on the subject and process of learning and thereby providing a huge amount of information on the subject. On the other hand Hall, Statistical Methods is a key text to learn and implement various statistical methods that are of such huge importance during any study and particularly in this context. However, it should be remembered that there is a high potential of learning theories that are to be utilized on occasions and the most relevant aspects of the theories and principals are to be used. For this purpose one of the latest texts should be used under any circumstances and thus the best possible selection in this context would be the Invention of the Crusades: The Aggressive Approach of Organizational Learning by Tyreman. It not only presents a wide amount of information on learning but also helps the reader with a wide range of illustrations and graphs. While the application of this study is mostly academic in nature it should be looked upon from a practical framework that has been taken from real life incidence and form the aspects of theoretical presentation of a subject this perspective only enhances the entire experience with highly fruitful results. This is why Reuvid’s Managing Business: A Practical Guide to Learning More about Your Business is taken into consideration. It is true that this text is written in a light manner but it sure excavates a lot of information on the subject. The same can be stated about Kumar’s Win Some, Lose None: The Approach of a Successful Learning Skill. On the other hand Lamb’s Cult to Culture: The Development of Civilization on the Strategic Strata is more of a philosophical standpoint of affairs but this too is very significant from the overall perspective of the study. Banyard’s Guidelines in Psychology and Powell’s Anatomy of a Sale: Case Studies of Changing Strategies are not directly related to the subject of the study itself but they present some alternative perspective of learning methods and applications and this could be termed as invaluable advantage for any study. However, Prawer’s Birth of Intellect: The Evolving Intelligence is a chief text on learning aspects in the context of dynamic evolution of organization and presents a thorough view of the modern corporate sector. Methodology Research Strategy Data Collection Methods The research methods for the study are a combination of both quantitative and qualitative methods. Being open to qualitative methods of study also allows social scientists to incorporate non-quantitative data (i.e. non-numerical data, such as words, images, gestures, impressions etc.) in their study. Since human beings tend to operate in terms of such data and not in terms of the terminology used in ordinary sciences this broader outlook is far more applicable in the study of social sciences. In keeping with the methodology employed in marketing researches the theories too are formulated and used keeping in mind that they aren’t necessarily applicable to all conditions. It can always be stated that Qualitative research is a process that includes interpretative paradigm under the measures of theoretical assumptions and the entire approach is based on sustainability that is depended on people’s experience in terms of communication. It can also be mentioned that the total approach is based on the fact that reality is created on the social formulations. It can also be mentioned that the basic target of qualitative research is instrumented towards social context under normal circumstances where it would be possible to interpret, decode and describe the significances of a phenomenon. The entire process is operational under the parameter of interpretative paradigm that can minimize illusion and share subjectivity under contextualization, authenticity and complexity of the investigation. The best statistical method would be to interview long well formulated day to day working procedure at a specific and well selected location. Throughout the procedure, it should be noticed whether there are specific variables within the testable population or not. These variables would be extremely important while evaluating the basic data in the final stages where the adjustments would be made to the formulated data in accordance to the observations. In accordance to the basic test selected it could be stated that it could be possible that the outcome would be relatively logical in the sense that it would ultimately follow the trends of social facilitation theory in marketing and thus it would be agreeable with the statistical method and thus a well formulated marketing strategy can be constructed for the benefit of the study. However, it should be stated that there would be few independent variables in the context of the test that could not be explained by the statistical method statements. Here the ethical consideration of the potential customers or the ethnic background of the potential customers may not be a very relevant factor. Thus there could be some flaws to the collection of the population but if these aspects are kept in mind then the shortcomings would easily be negotiated during the ultimate computations. As a result the test would appear to be a full proofed measure that would be able to define and prove the fundamental aspects and statistical method applied. Project Plan, Timescales Milestones The basic stage of this research will start June 1st to July 1st, when the interview questions will be structured. Further this period of time will be gathered the vast majority of the up-dated secondary data about our case study (journals, articles). July 1st to August 31st will be conducted the appreciation of the primary data collected from the interviews and the combination of it with the theoretical patterns and the secondary data. September 1st until the deadline date will take place the finalization of dissertation’s lay-out and the conclusions made by the analysis. This timescale plan cannot be final at this period of time because some research activities are depending from the outcomes of other variable activities of the research, such as the interview’s dates that will depend on the interviewee availability at specific dates. References: Banyard, P. 2005, Guidelines in Psychology, Flanagan, Cara Publication, New York Hall, T. 2006, Statistical Methods; 3rd Ed,   Francis Routledge, New York Kumar, H. 2005, Win Some, Lose None: The Approach of a Successful Learning Skill, HBT Brooks Ltd, Auckland. Lamb, D. 2004, Cult to Culture: The Development of Civilization on the Strategic Strata; National Book Trust, Sydney Manning, C S. 2003, Principals and Practices: Management Today, National Book Trust, Sydney Powell, M. 2004, Anatomy of a Sale: Case Studies of Changing Strategies, AB Publications Ltd, Wellington Prawer, H A. 2005, Birth of Intellect: The Evolving Intelligence, Part II, Allied Publications, Dunedin Reuvid, J. 2005, Managing Business: A Practical Guide to Learning More about Your Business, 2Nd Ed. HBT Brooks Ltd, Auckland Tyerman, J. 2005, Invention of the Crusades: The Aggressive Approach of Organizational Learning, Arc Publishers, Canberra How to cite Literature Review, Essay examples Literature Review Free Essays The recent instance of economic downturn once again highlighted the need to raise the level of competency, and for that matter, appropriate training of the employees to meet the demand of their respective industries have become an extremely important issue to the employers. There is not much to oppose the idea that proper training can develop the employee performance, which would reflect in the state of overall functioning of the organization and finally in the enhanced amount of benefit for the organization. Even the established managers also hold the same view. We will write a custom essay sample on Literature Review or any similar topic only for you Order Now The Hotel Monticello’s General Manager Rob Suter is one of many such managers who finds that training empowers employees and adds value to the organization as a whole (How, 2008). However, there should be a clear concept about how such benefit can be garnered out of training. In general, imparting appropriate training all throughout the year is a specialized job – which can even be seen as the task of developing human capital through managing them. Therefore, this study reviews the relevant literature on employee training and how that can benefit both employees and organisations. 2. 1. Underpinned Benefits of Employee Training Carl Duncker (2006) underpins five business benefits of employee training that goes like below: 1. Impact on bottom line: Duncker refers to the research observations that effective training can raise employee productivity to a whopping 230 percent. 2. Staff retention: Training increases staff retention, which saves company expenditure on many accounts, like loss of management time or re-investing on training, etc. Here too the research observes that training programmes have reduced staff turnover in some companies by 70 percent and led to an incredible return on investment of 7,000 percent! 3. Improved quality and productivity: Carl underpins three key drivers of business that can be sharpened through training, which are a. Accuracy and efficiency b. Good work safety practices c. Great customer service. 4. The flow-on effect: Carl finds that training flows through all levels of the organization and accordingly it reduces the costs by decreasing a. Wasted time and materials b. Mantenance costs of machinery and equipment c. Workplace accidents, leading to lower insurance premiums d. Recruitment costs through the internal promotion of skilled staff e. Absenteeism. 5. Remaining competitive: Carl points out that businesses change continuously and it is training that helps the companies to match with changes in strategies or technologies. Carl’s views are supported by various research studies. For example a study conducted in 2003 showed that 41% of employees switch jobs on the ground of poor training (Training, 2008). How to cite Literature Review, Essays Literature Review Free Essays â€Å"The earth, that’s nature’s mother, is her tomb. What Is her burying grave Is her womb. † Shakespeare, W. We will write a custom essay sample on Literature Review or any similar topic only for you Order Now , 1597 According to the World Food Summit in 1996, the Food and Agriculture Organization (FAA) of the united Nations states that food security exists when all people at all times have access to sufficient, safe, nutritious food to maintain a healthy and active life. (FAA, 2006) Ensuring food security within a country is vital as it ensures each individual especially the less fortunate are provided with nutritious food staples preventing hunger, starvation and malnutrition. Some Governments create a food security policy to prevent starvation especially when the country possess sufficient land to grow own food and decrease importation to increase economic growth, incomes and ensuring the food grown or produced Is of a safe and reliable standard for consuming (Solomon Star News, 2010). Organizations such as the Commonwealth Scientific and Industrial Research Organization (CAIRO) funded by corporations for example the Australian Agency are currently In the process of guiding West Africa In developing a set of national policies to Improve food security n the future (CAIRO, 2013). Farmers consider pests to be any foreign specie or organism in or around agriculture produce damaging, killing and Jeopardizing the outcome of the expected fully grown produce resulting in wasted crop yields hindering the quality and quantity for example mites, insects and snails. Wax scales are a group of different insects or pests with wax coatings with thick layers which are grey, white or beige in color. Wax scales are common for infesting the citrus industry or sector for example. Florist’s citrus orchard feeding on the plant sap and excreting a substance called honeydew which is like a sotto mold or fungus turning leaves black (Texas A Gargling Extension, n. D. ). The wax scales’ secretion or fungus reduces photosynthesis and fruit yields disfiguring fruits (P. L. Lo, 2004). This will result in lower crops or produce for farmers in the citrus sector, lower incomes and a reduction in the availability of citrus for the public Jeopardizing the citrus farmers’ reputation and sales furthermore cost of living. Farmers will resort to the use of pesticides containing chemicals to kill or rid of these pests unconcerned about he side effects on their own health from spraying pesticide chemicals or the health of the public consuming the citrus after it yields. A study in New Zealand with the Horticulture and Research institute was conducted illustrating the toxicity levels of pesticides used with stubble ladybirds known by the scientific name as Hall’s Aeschylus (P. L. Lo, 2004). Stubble ladybirds Is an Australian beetle metallic blue In color Introduced Into New Zealand and Hall as It preys on wax scales, mites and other types of insects (T. E. R:R. A. I. N, 2011). The study involved two separate fields of thrust containing pests, particularly insects as well as the stubble ladybirds. One field was sprayed with pesticides including fungicides and insecticides to rid of the pests and the other was not sprayed or tampered with pesticides over a period of months for research. (P. L. Lo, 2004) Results showed that the pesticides containing archaeopteryx’s and portholes used one of which was Dalton, on one field had biological control of scale insects meaning the stubble ladybirds died by Just walking over freshly sprayed leaves and ingesting treated scales as well as killing the ax scale insects. However, while the insects as well as the stubble ladybirds died along with the larvae, the fungus created from the honeydew already excreted by the wax scales remained and continued to infect and disfigure the yield. Whereas the field without pesticides had better yields as insecticides were not used to kill the stubble ladybirds which feed on the wax scales resulting in little or no fungus to kill the citrus of the yield. (P. L. Lo,2004) In support of an alternative, there are other methods or techniques which exist to rid of pests for example the use of organisms such as the stubble ladybird which are not considered by the Government. However, Government rather use pesticides as it is less time consuming and faster in ridding the pests increasing cost in the long-term when more produce is available to the public in a short space of time. As a solution integrated pest management techniques or methods should be adopted to aid in controlling or suppressing pests with the techniques or methods used having a minimal impact on human health (Louisville Horticulture and Forestry Advisory Board, n. D. ). According to the management of pests and diseases manual provided for home gardeners, cultural practices for preventing pests advised are mixed cropping, weeding, crop rotation and biological practices advised are use of living organisms such as frogs and spiders to control pests in home grown gardens (Ministry of Food Production, 2012). However in conventional farming or farming in large quantities to sell in local markets and for export, farmers make use of pesticides in addition to cultural farming practices to quickly eradicate pests ignoring the definition and impacts of food security. Hence, while farmers are experiencing a large increase in production and making profits, the public purchasing the produce are slowly destroying nervous and respiratory systems or their health on the whole which can eventually lead to death through the consumption of citrus fruits available for purchase as a result of the current farming practices. Therefore the techniques for home gardeners published by MOPPET are not what is currently used by our farmers in the fields producing the yields available to the public at markets for the reason being more produce for more profits on limited land space. Chemicals found in pesticides and fertilizers used in agriculture were reinvented from the chemicals ammonium nitrate and orchestrating nerve gas used to make weapons during World War II in the United States of America (Levine, M. 2007). (Cox,J. , 2008) stated that statistic reports from the Environmental Protection Agency showed 60% of all herbicides, 90% of all fungicides and 30% of all insecticides are carcinogenic, cancer causing agents. Jeff Cox’s published book displays statistics from organizations or associations concerned with what we are consuming and is making an attempt to find and instigate alternatives as a way of healthier living for the future and the benefit of our bodies. The first types of pesticides were sulfur compounds developed as fungicides and arsenic compounds such as chlorides as insecticides (Levine, M. , 2007). These substances are extremely toxic. For the past decades agriculture production increased immensely throughout countries worldwide for farmers as a result of the use of pesticides instead of experiencing an increase in crop losses. Availability of an abundance of food allowing the use of the chemically contained pesticides and formulating policies for usage. Governments’ urgency and interest in the abundance for food blindsided the methods used and chemicals used to obtain the abundance and the health concerns which will be created in the long-term as a result of the decisions made for example, there will be a drastic increase in health concerns and need for facilities to aid these new health concerns from the side effects of the chemicals used in farming and the produced consumed from those practices. The levels of actual crop losses due to pests can only be estimated as it would be a severe loss for farmers’ profits and the economic state of Governments as ell as an increase in poverty and hunger (Agene S. Teal. , 1995). In TT,sugar cane was the first crop due to the country undulated hills making it the primary cash crop of colonial agriculture of the Caribbean used for export to foreign markets providing tropical produce (Mint, 1966). Other crops produced and exported under the colonial rule were cotton, cocoa, coffee and citrus fruits. Today after independence, Trinidad and Tobago continues to export agriculture produce as well as depend heavily on imports for example wheat is imported from the United States of America where statistics show Trinidad and Tobago importing higher levels of heat within the years 2008 to 2013 as compared to the previous years, sourced by the United States Department of Agriculture (Undermine, 2013). A well-known company in the U. S for chemically and genetically engineering crops encouraging the usage of pesticides with high contents of chemicals is the Monsanto Company. Monsanto Company is one of the leading developers and providers of genetically engineered products and other chemical products and substances internationally. One of the many commitments Monsanto abide by is creating new ways of improving traditional plant breeding through biotechnology. For example, Monsanto plant scientists will determine specific traits in a corn plant’s genetic map isolating the right gene and transferring it into another plant in order to produce a new generation of plants that have the beneficial characteristics we want (Monsanto Company, n. D. ). Caribbean Chemicals and Agencies Ltd. s a company in Trinidad and Tobago providing local farmers with agricultural or crop supplies. According to the Pesticide and Toxic Chemicals Act of Trinidad and Tobago there are specific rules and regulations to import pesticides within the country along with obtaining an import science and registering for imports (Ministry of Legal Affairs, 2011). Pesticides are not manuf actured in Trinidad and Tobago and instead are imported from countries for example United States of America. The EPA reported that in the United States 4. 9 billion pounds of pesticide products were used throughout 2001 , equivalent to 4. 5 pounds per person. Approximately 888 million pounds of active ingredients and 600 different chemical compounds were included in these pesticides (U. S EPA, 2004). The statistics of this report clearly demonstrates the consistent and heavy use of suicides used and is imported into Trinidad and Tobago. The Pesticide Control Board a statutory body under the Ministry of Agriculture has established the provision of the Pesticide and Toxic Chemicals Act. Controlling the importation, sale of pesticides and usage registering over 700 pesticide substances for import and sale within Trinidad and Tobago with limited attention to the concerns of food security. Hat is has a limit to the number of pesticides allowed and a list of the pesticides allowed so as to prevent the various types or an overload, excessive use and misuse f the chemical products within the country. However, disadvantages are increased expenses for importation, tax and freight fees and most importantly as the Act is created to limit and control the use of the pesticides it is still permitting entry of highly toxic pesticides possessing dangers to human health for example, cancer for use in the country. The farming certification and monitoring programmer document oft states that farmers and the farm in use ought to be certified with inspections at least once per month by field officers. Another main responsibility listed of farmers s keeping updated records of all chemicals used on crop and farm while restraining from use of chemicals that are listed as ‘banned for use’ in the protocol. Under the same farming certification and monitoring programmer document on of the exporter’s responsibility is to produce all chemical usage records (NEMATODE, n. D). This proves the access and use of chemicals mainly found in pesticides for agriculture within Trinidad and Tobago. Some of the most used pesticide brand names in Trinidad and Tobago are addition and alienate (De Lloyd, D. , n. D). The major groups of pesticides r chemicals found in the pesticides used in conventional farming are organogenesis, archaeopteryx’s and cerebrates (Levine, M. , 2007). Organogenesis are made up of carbon, hydrogen and chlorine which break down slowly lingering in the environment and the human body for long periods, even prohibited usage (Levine, M. 2007). A major brand of organogenesis used is EDT (Dichloride deepened theoretician) which is claimed as an insecticide to cure every pest issue. Organogenesis leave residue on food, contaminating the human body as well animals as it builds up in the fatty tissue. Exposure results in immune disorders, angers and can also be passed on to offspring in breast milk. This chemical affects the nervous system dist urbing the calcium, potassium, sodium and chloride in the body. Organogenesis would remain lingering in the human body many years after usage has stopped. In most countries the manufacture and use of organogenesis have been prohibited however, they are still manufactured and used in developing countries (Dent, D. , 2005). Archaeopteryx’s do not linger or remain in the environment but are extremely toxic to the human body as they were developed and used in nerve gases for military use in the sass’s. This chemical will attack the nervous system constraining an enzyme known as psychotherapist’s causing an overestimation of the nervous system resulting in neurological disorder as it performs similar actions to the nerve gas. Children are more susceptible as their systems and bodies are young and developing (Than, K. , 2013). Exposures to archaeopteryx’s throughout pregnancy can cause brain defects, abnormal low brain weight and issues in development (Cox, J. , 2008). Short-term exposure causes headaches, twitching, nausea, paralysis of the diaphragm causing breathing problems, and excess salivation (PAN, n. . ). Long-term exposure results in Parkinson disease, cancer, developmental and birth defects and death (PAN, n. D. ). (See appendix for pesticides used in Trinidad and Tobago). A pivotal and distressing study called the Children’s Pesticide Exposure Study (SPECS) was conducted to measure the pesticide residue in our duplicate foods consumed by a group Washington food samples and 15% of the Georgia food samples contained either archaeopteryx’s or parathyroid pesticide residues, chemicals found in pesticides. Most pesticide contaminated food items tested and survey in the years 2008 to 2009 re lettuce, celery, apples, strawberries, cherries and peaches, Just to name a few. (Lu, C. , et al. 2010) The SPECS tested was effective in discovering and displaying the levels of pesticides found in the fruits and vegetables consumed by our younger generation today however, the focus was only within the U. S and on children when adults too are affected. The citrus sector was not reviewed and tested in comparison to the fruits found in the Caribbean where there may be differences in the soil used and climate affecting growth of specific citrus grown in the U. S as compared to T. These differences can have an impact on decisions for pesticides used and expenses made. Cerebrates are similar in formulation, function attacking the nervous system and toxic effects to the archaeopteryx’s but are less toxic as compared to archaeopteryx’s. Cerebrates may be absorbed through the pores in the skin, inhaled or ingested causing headaches, dizziness, nausea or vomiting and weakness with short-term exposure and can be recovered within hours. Long term exposure results abdominal pain, incrimination, profuse sweating, muscle dysfunction, visual difficulties, breathing difficulties or changes in the pulse rate (Queensland Government, 2002). (See appendix for pesticides used in Trinidad and Tobago). The citrus sector is a major industry within the Caribbean as the temperatures are much warmer with the climates of the tropical islands being more suitable to grow citrus such as oranges, lemons, bananas and grapefruits Just to name a few. There is on average more levels of rainfall occurring in the Caribbean as compared to the U. S and other countries which is required to grow and fertilize citrus. The soil in the Caribbean is much richer in content and minerals required for citrus produce to survive resulting in healthy yields. However, with the citrus sector there are diseases and pests both above and underground which are attracted by the citrus produce making this an issue for farmers. Above ground there are issues of mites, citrus trips, citrus cutworms and fungal or bacterial diseases. Underground issues are root or foot rot and viruses such as treaties and exorcists (Atwood, R. , n. D. ). How to cite Literature Review, Essays Literature review Free Essays These events led to the UN interference to maintain peace, UN sent 270 shopkeepers under the leadership of Lieutenant-General Romeo Dallier who played an important role to try and maintain peace. But the mission failed terribly. Romeo Dallier, the Canadian officer possessed some leadership qualities. We will write a custom essay sample on Literature review or any similar topic only for you Order Now Basically a leadership is about affecting, rousing and empowering others to help viability and triumph. Leaders apply different manifestations of impact from unpretentious influence to coordinate provision of force. (Machines, Steven Loiterer. Traveling, A. Lessons, Mar. , Organizational behavior : emerging knowledge : global insights, 4th deed. , McGraw Hill Australia, North Ryder, N. S. W. 2012, up. There are different approaches to Leadership- 1) Individualism- Leaders brain research tries to get behind encounters to discover associations between insight, behaviors and feelings. It lessens administration to proclamations of expectations of conduct by people who are distinguished as leaders. Leadership is either inside or outside of the person this enables him to focus on a single reality. ) Essence of Leadership- Leaders brain science is kept tabs on examining characteristics, styles and behaviors of leaders and try to distinguish traits and qualities that are intended to catch the correct nature of initiative, independent of connection and circumstances 3) Dualistic views of power and Influence- In keeping with unitary and pluralist perspectives of force, authority brain science has treated power as a negative harsh property and recognizes it from impact, which is made equivalent words of administration. (Stephen, Flop, Liz Lilly, Simon, Management and organization: a critical text, 2nd deed. Palaver Macmillan, Bassoonists, 2009, up. 473-537) Leadership styles and Behaviors- Douglas Mcgregor, an American social analyst, proposed his acclaimed X-Y hypothesis in his 1960 book ‘The Human Side of Enterprise’. Hypothesis x and hypothesis y are still alluded to regularly in the field of administration and inspiration, and whilst later studies have addressed the unbending nature of the model, McGregor X-Y Theory remains a legitimate fundamental standard from which to create positive administration style and strategies. McGregor XX Theory remains fundamental to organizational advancement, and to enhancing organizational society. Theory X: 1) The normal individual abhorrence’s work and will stay away from it he/she can. 2) Along these lines most individuals must be constrained with the risk of discipline to ark towards organizational goals. 3) The normal individual likes to be controlled; to escape obligation; is generally ambitious, and needs security most importantly else. Theory Y: 1) Exertion in work is as regular as work and play. ) Individuals will put forth a concentrated effort control and bearing toward oneself in the chase for organizational targets, without outer control or the risk of discipline. 3) Responsibility to goals is a capacity of prizes connected with their accomplishment. 4) Individuals generally acknowledge and frequently look for obligation 5) The ability o utilize a high level of creative energy, resourcefulness and inventiveness in tackling organizational issues is g enerally, barely, dispersed in the populace. Machines, Steven Loiterer. , Traveling, A. Lessons, Mar. , Organizational behavior: emerging knowledge : global insights, 4th deed. , McGraw Hill Australia, North Ryder, N. S. W. , 2012, up. 380-407) Types and styles of Leadership: 1) Contingency (Situational) Perspective of Leadership: Fred Fielder progressed the first hypothesis utilizing the possibility approach, the possibility hypothesis of adequacy. The primary thought of this unanticipated hypothesis is that initiative ability hinges on upon the communication of two elements: the pioneer’s errand or relations inspirations and viewpoints of the circumstances. The pioneer’s errand or relations inspiration is measured through the Least Preferred Co-worker (LIP). This scale asks pioneers to review a collaborator (at one time or right now) they work with minimum well and to portray this single person with evaluations on an arrangement of 8-focus bipolar descriptive words (e. G. Distant- icy). High LIP scores reflect more positive portrayals of the slightest favored colleague, though low LIP scores confirmation more negative discernment. Fielder contended that a single person with a high LIP score is roused to keep up amicable interpersonal connections, though a single person with a low LIP score is inspired to concentrate on undertaking. (Machines, Steven Loiterer. , Traveling, A. Lessons, Mar. , Organizational behavi or: emerging knowledge: global insights, 4th deed. , McGraw Hill Australia, North Ryder, N. S. W. , 2012, up. 38(:)-407) This theory can be related to the case when a top military- trained with NORM approached him and told him about the plan about the murdering of Hut’s and Belgian officers, Dallier did not take time to hind about the next step and mounted a plan to search and seize within 36 hours. 2) Transformational Leadership- Transformational theory is a sort of authority style that can move positive changes in the individuals who take after. Transformational pioneers are for the most part vigorous, excited, and energetic. Not Just are these pioneers concerned and included simultaneously; they are additionally concentrated on helping each part of the assembly succeed also. The components of Transformational Leadership- 1) Intellectual Simulation- Transformational leader not Just test business as usual; hey likewise energize imagination around adherents. The leader urges supporters to investigate better approaches for doing things and new chances to take in. 2) Individualized Consideration- Transformational administration additionally includes offering backing and consolation to distinct adherents. So as to cultivate strong connections, transformational pioneers keep lines of correspondence open so supporters don’t hesitate to impart plans thus that pioneers can offer immediate distinguished of the novel commitments of every adherent. 3) Inspirational Motivation- Transformational leaders have a clear vision that they are able to articulate to followers. These leaders are also able to help followers experience the same passion and motivation to fulfill these goals. 4) Idealized Influence- The transformational leaders serve as a good example for supporters. Since supporters trust and admiration the pioneer, they imitate this singular and disguise his or her beliefs. (Genera Cherry, What Is Transformational Leadership? ) This theory can be related to the case when Dallier had to choose between â€Å"chapter six† and â€Å"chapter seven† and he chose chapter six. He then sent four options for troop deployment to maintain peace in Rwanda. ) Post Heroic Leadership- The post leader works in part group, affecting relationship where there is a little control; Effectiveness may be more an aftereffect of influence and correspondence than power. Post courageous pioneers cooperate with people, suppliers, and clients not just to the workers who report to him. It stresses on creating subordinates. (Etcher, J. P. (1997), Post-Heroic Leadership: Managing the Virtual Organization. Peer. Improve. , volume 36 up. 5-10. ) This theory can be related to the case when Dallier gives up his Mercedes staff car and rents a small house with his two officers and a driver hen there was shortage of resources. He wanted to live as modestly as possible. Conclusion- Roomo Dallier was not solely responsible for the failure of the mission of peacekeeping in Rwanda but UN was major responsible for failing to maintain peace in Rwanda as they did not provide the necessary resources to Dallier and did not fully indulge in the Genocide they were not completely involved in the massacre, But, Dallier had the appropriate leadership qualities still he could not completely exercise them. Whatsoever it was not only Dallier’s fault but major Nun’s fault as hey were not so bothered about mass killings in Rwanda. How to cite Literature review, Essays

Marketing Strategies Dawson Falls Mountain Lodge

Question: Discuss about the Marketing Strategies for Dawson Falls Mountain Lodge. Answer: Introduction: The aim of this report is to develop a strategic marketing plan of Dawson Falls Mountain Lodge. The scope of the report is to develop a strategic plan for this boutique hotel located at Taranaki National Park in New Zealand for the coming 3-5 years. In order to frame the market strategy, it is important to analyse the customer behaviour of the target consumers of the hotel. In order to achieve this objective, the report shall utilize Walshs Research Opportunity spectrum in conjunction with Kozak and Martins (2012). Application of these concepts would help to propound certain approaches that the boutique hotel might undertake to improve their service to the Gold and Platinum rated tourists, visiting their hotel. Following this, a critical review of their present promotional strategies along with the analysis of the website will be done in the report. The last part of the report will discuss a number of recommendations along with justification that would help the hotel to improve their marketing strategies to attract more customers. Dawson Falls Mountain Lodge is a boutique hotel that is located amongst the hills and the natural region. The hotel offers a theme based priority service to its customers. It is for the same reason that many people prefers to stay at this Hotel rather than other ordinary hotel that offers better stay and other basic facilities. The Hotel has the accommodation of 10 rooms but the future plan of the hotel is to expand its rooms to 15 at least. However, it is equally important to focus on the business and the marketing strategies of the Hotel to improve its business and make better profits. Strategic marketing plan for the next 3-5 years: Strategic plans are a set of written documents that are considered to be the plans set by an organization to achieve their business strategies. These set of plans depends on the future plans of the particular organization and it might vary from time to time. In this part of the report, a strategic marketing plan of the organization for the coming 3-5 years shall be analyzed. PEST analysis of New Zealand: To frame any a strategic plan, it is important to understand the situation of the country or the industry where the particular organization operates. In order to meet this criteria, understanding the political, economic, socio-cultural and the technological situation of the place is important. A detail analysis shall be made here: Political Political environment of a country can create turmoil in the major industries operating in a particular country. In case of tourism sector, political factor affects largely. Political factors control the incoming of tourists. Major customers of Dawson Falls Mountain Lodge include both native people as well as tourists from other places. Recent political approaches by the country show provision towards welcoming more tourists in the country. Economic Economic condition of people of a country is bound to affect the business of the industries. In case of tourism or especially boutique hotels, the customers need to spend a good amount of money for their stay. If domestic condition of the country is considered, average household income of the country is $67,000. Apart from this, the inflation rate of New Zealand is 0.7% that does not affect the tourism industry to certain extent (Gundersen, Tangeland Kaltenborn, 2015). Again, currency exchange of New Zealand dollars is high compared to other countries. These factors automatically attract more tourists. Socio-cultural People of New Zealand are nature loving. They like to spend their time amidst the beauty of nature. There are many boutique hotels in New Zealand and tourists like to spend their vacation in these hotels rather than usual hotels. Keeping the same factor in mind, it can be said that there is a great opportunity of boutique hotels in New Zealand. Technological If technological factors are to be considered, it can be said that people of New Zealand are advanced in technology and use almost all kinds of technological equipment (Berthon, Plangger Shapiro, 2012). Again, people across the World have become familiar with online booking system and gathering information available in the internet. The Dawson Falls Mountain Lodge has their own home website where all kinds of information are available to the customers and there is the provision of hotel booking as well. These technological factors help to improve the business of the hotel. SWOT analysis of Dawson Falls Mountain Lodge: It is equally important to analyse the Strengths and weaknesses along with the opportunities and threats that the organization might come across in its business. As pointed by Armstrong, Harker and Brennan, (2012), when these factors become clear for a company, the strategies set by the management of the company become more effective. Strengths It is one of the famous boutique hotels in New Zealand. The main objective of the hotel is to provide quality service to their customers. The Hotel has been successful in meeting the demands of the customers who seek for a stay amidst the nature since the Hotel is located amidst the Taranaki National Park (Dawson Falls Mountain Lodge Caf, 2016,). Weaknesses The Hotel has the accommodation of just 10 rooms that is too less compared to other hotels in New Zealand. The Hotel does not have a proper marketing strategy as well that impacted the business of the Hotel largely. Opportunities Owing to its increasing number of customers, there is an opportunity for the Hotel to expand its accommodation capacity by at least more 10 days. The hotel might provide innovative and different approach towards their servicing. The Hotel might come up with better theme based interior depending upon the choice of the customers. Threats The increasing competition of the boutique hotel in the country has been increasing and this is one of the major threats for the Hotel. As pointed out by Chaffey and Ellis-Chadwick, (2012), todays consumers are very demanding and meeting with their demands sometimes become challenging for any industry. In case of tourism industry, consumers usually look for special treatment that depends on their choice. Meeting these factors of the consumers can act as major threats for the Hotel. Identification of potential consumer behaviour trends: In case of a boutique hotel, understanding the demand and behaviour of the target consumers is very important for the management. It is based on the behaviour of these consumers, the management is supposed to frame their market strategies. According to the Recreational Opportunity Spectrum, identifying and determining the diversity of recreational opportunity helps to improve the opportunity of a particular sector to serve the potential consumers. It is on the idea of servicing that an organization might expect to fulfil the needs of the visitors. In comparison to this concept, Ferrell and Hartline, (2012) pointed that not all visitor seek the same experience and the demand might completely vary from person to person. Therefore, it is important to schedule the opportunity well to provide a classifying range of better opportunities to the consumers. It has been widely discussed, that in places like New Zealand, United States and Australia, these places are surrounded by natural area ( Gundersen, Tangeland Kaltenborn, 2015). Therefore, recreational activities automatically increase for such regions. If the ROS is used for considering the consumer behaviour of the people of New Zealand that might affect the business of the Hotel, it holds great importance in determining the customers choice. In New Zealand, ROS is extensively used by the Department of Conservation as one of the important tool to determine the recreational activities that might be undertaken. According to the DOCs Visitor Strategy, it has listed a number of characteristics that sets the accessibility and the nature of consumers and their activities (Hsueh Chang, 2016). Depending on such factors, the provision of services and management zoning can be framed. An application of the ROS is easily reflected in the accommodation facility of the boutique hotels. The targeted consumers can be easily assumed by determining the remoteness, naturalness, size of the area and other environmental factors as well. It has to be mentioned that the Dowson Falls Boutique hotel is located among the natural environment. It is one of the important factors of the Hotel that has helped to attract more customers for them (Jones, Day Quadri-Felitti, 2013). The natural environment on which the Hotel is based is the most attractive point of the organization. This differentiates the Hotel from other types of regular hotels. If the behaviour of the targeted consumers is concerned then it can be said that the major consumers are the ones who look for a customized and a personalized stay at their preferential place. Range of different ROS within Taranaki region If the Taranaki region is considered, it can be said that it is a huge region covered under forest. There is the availability of various fauna and flora. It is a mountain region and is away from the regular urban areas (Jones et al., 2016). A number of benefits including, Health and Social benefits, economic benefits as well as cultural benefits can be easily gained by the boutique hotel. These factors would ultimately help the Hotel to attract more consumers. Some of the other recreational activities that might help more tourists to the Hotel are: Trekking in the mountain Mountain biking Tour around the natural space in the mountain WWE expedition Swimming at coastal regions or water expedition can also be an approach from the The Waverly beach is one of the important spot for diving and surfing. These are very attracting features that can add to the existing thematic approach of the boutique hotel (Kabani, 2013). These Recreational Opportunity situations shall help the hotel to attract more tourists. Understanding the needs of the Gold and the Platinum tourists of the hotel: The customers of the Hotel can be categorized as Gold or Platinum customers. The Gold is the ones who are important to the Hotel but they do not like to spend as high as the other group of people. The Platinum customers are the ones who spend more money on their stay at a particular place. When the consumers spend more money, they remain with the hope that they shall be served differently and with better attention (Kang et al., 2012). It is for the same reason; the needs of the customers have to be kept under consideration by the management of the Hotel. The Hotel is located at the hills therefore; transporting the tourists to the location is one of the responsibilities that the Hotel has to take under consideration. The customers are needed to be transported by the means of any kind of road transportation. It is expected that the customers shall be transported to the Hotel by arranging a car (Khanna Palepu, 2013). It has to be understood that the major targeted consumers are the couples. Therefore, making arrangement to take them to the hotel by the means of road transport is the most effective means. Setting the mission and vision for the lodge: The mission of the boutique hotel is to provide the customers with a soothing and memorable experience of they stay among the beauty of nature in the hills. The aim is to make the visitors comfortable enough that they shall come back to the lodge again. Developing a marketing strategy for the hotel: Marketing strategy has to be planned keeping the environmental factor as well as the strengths and opportunities that a particular organization deals with. In order to frame the marketing strategy of the Boutique Hotel, the 5Ps of marketing can be used: Product Boutique Hotel rooms for the visitors are the product that the particular Hotel sells as the product (Khosravi, Malek Ekiz, 2014). Place The region of operation of the particular hotel is the Taranaki region of New Zealand. People The targeted people are both the domestic people who want to spend some quality time amidst the nature. Other potential customers are the tourists of New Zealand. Promotion The Hotel mainly uses the Social Networking Sites for their promotion. However, it can use the other means of promotion as well such as using promotional event, using viral marketing to attract more visitors (Kleinrichert et al., 2012). Price The cost of the rooms depends on the type of customers. The rate varies for Gold or Platinum customers. At an average it is $100 for one day stay of the visitors availing a single room. 5 key points to Entice the Gold and Platinum tourists and its Associated cost along with justification: It is very important to undertake certain approaches that shall help to keep the customers intact to improve the business condition of the Hotel. Some of the approaches that the Hotel might undertake to serve the visitors are: Complimentary breakfast Complementary pick and drop facility Availability of wireless internet connectivity Herbal spa or salon Other important approaches that the Hotel might undertake are: Some kind of packages available to the Gold and Platinum customers that might include upgraded lounge or presence of better quality of service to the guests (Kwong, Thompson Cheung, 2012). The customers that are loyal to the Hotel and they keep on coming to use the service of the Hotel, they can be treated well and provided with better packages Customers might also be offered for certain tourism facilities or other recreational activities that might add more fun and excitement to their visit. In case if the customers make booking before a certain period of time, then the customers shall be given better discount or attention (Lee Kim, 2013) In case of newly married couple, there shall be provision of certain special things for them. For instance, they might be given a special suit that shall be decorated with a particular theme as per their liking. In case of marketing, the hotel shall come up with different approaches like event shows or promotional activities that aim at attracting the targeted consumers (Line Runyan, 2012). All the above mentioned approaches made here shall help to attract more consumers because if it is considered about the liking of consumers, it can be said that consumers are more inclined towards innovative things rather than regular services available at major hotels and other resorts (Lipman Ashlock, 2015). Communication is also an important factor for the Hotel to maintain. For a tourism industry, keeping a good communication with the different stakeholders of the company is very important. It has to be understood that the management of the Hotel shall undertake the importance of communication in its approach towards the development of the business. The stakeholders of the Hotel include the employees who are working in the Hotel, that include the staff, the cooks and others (Lusch Vargo, 2014). Another important factor that should be mentioned here is that the Hotel is operated by two managers and there are no such other important stakeholders in the business. Therefore, keeping a communication with these limited groups of people is easy. Therefore, any kind of approach made by the management can be easily disseminated among the people and there is a greater chance of gaining better results in the business activities. Critical analysis of the promotional strategies of Dawson Falls Mountain Lodge As Trusov et al. (2012) stated that, small independent hotels like Dawson Falls Mountain Lodge do not have the adequate corporate guidance and resources like big hotel chains. Hence, the resort has developed its own marketing strategy depending on the style and quality of hotel and the target customers. The Dawson Falls Lodge has been using its social networking sites effectively and has been trying to attract customers largely. However, there are certain factors that can be considered as the once that are creating hindrance in their marketing activities. This part of the report claims at conducting a critical analysis of the use of the website can be done here. Using mass-market promotion Primarily, it can be said that the Hotel did not focus on targeting a particular group of people but the marketing strategies are done keeping all the consumers available at the website. It has been found that most of the tourists in New Zealand who come to visit Mt. Taranaki are familiar with Dawson Falls Mountain Lodge (Lwin Phau, 2013). The resort has developed a website to support the marketing campaign in the global market. It has developed contract with both individuals and large business chains to rent their hotel rooms on discount. Huge amount of popularity, unique facilities and attractive packages have make it the first choice of tourists who come to visit Mt. Taranaki. Dawson Falls Mountain Lodge uses specialized agencies as selling tools The resort uses different travel agencies as a new trend of selling tools. These selling agencies help the resort to find out new and effective methods to compete with popular resorts in New Zealand. Presently the resort has started to focus on niche marketing (Lwin et al., 2014). For instance, some of these agencies help the resort to develop special packages and discounts for customers. Some agencies often help the resort to develop unique marketing message for tourists, in a way that mass market sellers will not be able to do. Provide discounts to special customers As Sigala et al. (2012) mentioned that, irrespective of the nature of the business, discounts have the same effectiveness. Dawson Falls Mountain Lodge has promised all the potential customers (gold level and platinum level) to provide 10% of for all the luxuries in comparison with new customers. Extra 5% discount is provided by the resort for frequent visiting. In the point of view of Mullins (2012), providing discounts for frequent visit can increase customer loyalty for an organization. In addition, to this discount program, Dawson Falls Mountain Lodge works with New Zealand Government to register its name in the local tourist guide map of Mt. Tranaki. The resort provides 5% discount in the pricing to those customers who book their room using the contact number provided in the local tourist map. Development of partnership activities Mohammed and Rashid (2012) mentioned that, It has been found that promotional strategies that incorporate the needs of more than one business are often cheaper to put together than solo marketing efforts, and appeal to a broader audience. Your hotel brand should collaborate with other businesses and participate in cross-promotional campaigns, including collaborating with rental car agencies, local restaurants, airlines, and credit card providers. This helps build a professional reputation with customers and drives familiarity, trust, and likeability. In addition, get permission from your corporate clients to use their logo on your marketing materials to help validate your property in the eyes of new prospective corporate accounts.The resort can develop partnership working with local skiing companies. All the tourists who come to visit the Mt. Taranaki can enjoy skiing form that local agency. Okazaki and Taylor (2013) mentioned that, partnership working could cut down the promotional cost for both the companies without hampering the effectiveness of the promotional strategy. Effective development of value added promotions Rohrs (2013) stated that, both clients and sellers appreciate value added promotions given by an organization. This promotional strategy is also applied by the resort. Dawson Falls Mountain Lodge offers various rewards and facilities to the tourists on the basis of number of rooms and nights they book to stay at the resort. They are such as reward points on arrival, gift shop discounts, complimentary breakfast, room upgrade, free local phone. For Gold level and Platinum level customers, there are various other facilities and offers are provided by the resort. They are such as Platinum arrival gift, free car parking, complimentary breakfast and dinner, champagne for special for special occasions and herbal spa treatment. These approaches made by different companies have been successful and this can be equally fruitful for this company as well. Implementation of effective social media marketing It has been found that social media marketing has become an important part of marketing in hospital industry (Wang et al., 2012). It has been found that customers do ample research work on a hotel before booking a room form a resort (Manyika et al., 2013). Hence, Dawson Falls Mountain Lodgehas developed appropriate social media marketing strategy in order to attract the targeted segment of customers. All the social media marketing approaches taken by the resort are mentioned below in the table. Development of YouTube video The marketing team has developed videos that describe the scenic beauty of Mt. Taranaki. They also help the customers to understand all the facilities available in the resort along with delicious foods that are offered by it. Facebook campaign According to Line and Runyan (2012), Facebook is a place for people to share with their connections all about their vacation pre and post-trip. For this reason Dawson Falls Mountain Lodge has developed its own face book account. Here, all the customers can share their thoughts and memories related with the resort. They also can provide their suggestions so that Dawson Falls Mountain Lodge can improve its business performance. Attractive stats and offers provided by the resort are updated time to time in the Facebook page. They have selected a unique cover photo in in order to describe the scenic beauty of the place. Marketing on Instagram As Kwong et al. (2012) stated that, hash tags are the essential constituents of Instagram marketing. It can send a message effectively by only using one word and picture. As the resort is developed beside the Mt. Taranaki, it implements niche hash tags to grab attention of a particular set of customers. A photo contest has been arranged as a part of their marketing activities. Here, the tourists have to share their photos to indicate how much they enjoyed their days at the Dawson Falls Mountain Lodge. Promotional activities on twitter As Khanna and Palepu (2013) stated that. In Twitter marketing, a company has to send a message across in 140 words or less. The manager of the Dawson Falls Mountain Lodge motioned about twitter marketing that, Twitter makes it easy for guests to share their experiences with friends to generate referrals. It also provides a gateway to expose guests to what your hotel or resort has to offer. Dawson Falls Mountain Lodge provides different types of offers and packages in Twitter page to attract guests. For example, We are having a Mid-Summer Sale: Buy 3 nights get the 4th free and All guests who stay now through July 30 get 3 for 2 passes to the Mt. Taranaki. Sending SMS to potential customers The management of the resort sends short message service (SMS) text to all the potential customers. It helps them to stay updated about the latest offers and packages given by the resort. Sending SMSs help to directly reach the targeted group of people and the marketing approach can be better than other means of marketing. Conclusion: After analyzing the different situation of the boutique hotel, it can be said that the Hotel is a successful one and has been providing service to their customer. The Hotel located at the Hills of the New Zealand is a very attractive spot for the visitors. The surrounding is peaceful. It is for the sole reason of its location and its approach to attract tourists, that the hotel has been a prosperous one. A detailed analysis of the various factors that affect the marketing and the business of the Hotel has been taken into consideration and this has helped to reach a particular conclusion about the marketing strategies that the Hotel has undertaken. It is based on these understanding that certain recommendations can be claimed. The Hotel has focused largely on social media advertising rather than other forms of advertisements. It can be said that that there is an increasing impact of social media because there are a number of platforms that are helping in the process of marketing. Usin g the media sites like Facebook, Twitter, YouTube and other, reaching the targeted consumers has become an important part of the business. It has been found that the political and the environmental situation where the hotel is located are favorable for tourists attraction. It has to be understood that there are lot of recreational opportunities for the Hotel to undertake. These activities include expedition around the regions. The social media marketing that the Hotel does is mainly to target the consumers who are between the ages of 20 and 45 years or above. It has been found that the main targeted consumers are the ones in this age group only. However, it can be said that the approach of their target is very limited and that needs to be expanded. In order to make their marketing a greater one, certain approaches has to be undertaken by the Hotel. For this purpose, certain recommendations can be made easily. Recommendations There is no such provision that the marketing of a particular company or organization has to be limited to certain channel of communication, but it is expected that a company shall undertake such approaches that might target the specific group of people and the marketing becomes successful for the Company. In case of this particular boutique hotel, it has to be understood that there are huge scope for the Hotel to carry on their marketing strategy. Depending on the above analysis, some creative recommendations are provided to the Dawson Falls Mountain Lodge, so that they can improve their business performance. They are described below: Development of unconventional pricing It has been found that in any business doing things in unconventional way can create buzz. It also helps to create new customers for an organization. For this reason, the lodge needs to develop unconventional pricing structure to develop renewed interest about the resort in the mind of tourists. The management of the resort has to cut down the price of the rooms in order to attract middle income level customers. In addition, the management has to change the food menu frequently so that customers get surprises. Reimbursement This idea is coming from Loews Hotels. The resort can offer reimbursement for the fees that the tourists pay airlines to check their bags. However, Dawson Falls Mountain Lodge does not need to offer this service to all types of customers, for all luggages or even all year through. The resort can set a limit on the number of bags and the timing of the offer. The resort can use this strategy to attract customers during off season. Sending SMS messages to customers A personal approach from the side of the Hotel or an organization is important because it creates a direct impact among the receiver of the messaged. Therefore, if the message is send to them directly, it has to create direct impact on the customer. It has been found that implementation of social media marketing to attract customers has become a recent trend of hospitality industry. It has been analyzed that location-based marketing is one of the most recent strategies that a resort can use to connect with the customers. The resort can use short message service (SMS) to develop positive relationship with the visitors. The resort will only send text to potential customers (Gold level and platinum level) in order to update them about the new services and offers for hotel rooms. . Use Blogging As Kang et al. (2012) stated that, consumers shop much differently than they did in the past, gathering information from the Internet before ever making a purchase. The same applies to hotel stays. By starting a hospitality or travel blog, you increase the quality content on your website, which drives your online presence and improves your search rank. If your hotel ends up on the first page of search results, people are more apt to make a reservation. But stick with articles that are informative, as opposed to promotional. Provide better opportunity to the important customers From various statistical analyses it has been fund that 20% of the visitors of a hotel are account for 80% of their revenues (Kabani, 2013). As the resort has many large corporate customers, the management of the resort needs to focus on providing direct attention in the marketing campaign for important customers. The importance of the Gold and the Platinum customers shall never be forgotten because it is with the help of this group of people that the Hotel makes greater profit in its business. Therefore, it is quite obvious that these people should be taken care of and better marketing has to be done for this group of people. End note: By the end of the report it can be said that a detail analysis has been carried out that has narrated the recent position of the hotel in respect to its marketing strategies. It has to be understood that marketing and promotion creates great impact in the business. In fact, it is only by the means of proper marketing, a company can attract the right customers and the business of the Hotel actually prospers. It has to be understood that using the social media as the sole tool of marketing cannot be the correct option for any organization. Direct approach and other types of marketing like road show or event can help to attract customers as well. However, in case of a boutique hotel another important factor is the importance of the quality of service that the hotel provides to its customers. The Dawson Falls Boutique hotel never compromise on their service and qualities and always try to fulfill the requirement of the clients. This is one of the reasons that the Hotel has been successfu l in its business. However, they should never lag behind regarding their marketing activities that shall bring greater prosperity to the Hotel. The above discussed issues can be easily resolved if better approaches are taken to overcome the situations that the Hotel is currently facing. Reference list: Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. 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